Connected cars are poised to transform into potent information platforms that not only enhance the driving experience but also present novel opportunities for businesses to generate value. Traditional vehicles, once celebrated as “freedom machines,” will undergo a metamorphosis into information-rich automobiles that provide drivers and passengers with a diverse array of novel experiences. These experiences will be increasingly augmented by artificial intelligence and intuitive interfaces that far surpass current capabilities.
The primary success factor for connectivity services lies in the compelling value proposition they offer, whether to external customers or internal stakeholders. It appears that this value is frequently generated by synergistically combining data assets and capabilities from various partners and emerging technologies leveraging the AAI platform.